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Transforming Digital Foundations  
How a scalable design system improved usability scores & streamlined processes at Sealed Air Corporation


Timeline: March 2023 - April 2025

My Role: Senior UX Analyst & Designer
        



Overview

My Role
As Senior UX Analyst and Designer, I led the redesign and governance of Sealed Air’s design system, aligning it with a new vertical strategy. My work improved usability scores, reduced technical debt, and created a scalable framework that supports rapid growth, change, and cross-functional collaboration. 
The Team:
  • Krystal Flores - Sr. UX Analyst & Designer
  • McKenzie Booth: Sr. UX Research
  • Justin Crist: UX & CX Director
  • Roxanne Bellini: Sr. Content Strategist

What Was Happening




What & Why

 Sealed Air's digital ecosystem was hampered by inconsistencies, outdated components, and a lack of documentation—so much so that teams struggled with speed and cohesion.


 

Sealed Air’s Digital Ecosystem

The company’s reorganization into vertical markets (Protective, Food, Medical Packaging) amplified the need for a unified, scalable design system to enable agility and brand consistency across multiple products and platforms.


Initial Research & Approach




Current State & Pain Points

  • Inconsistent component usage across websites, apps, and CMS

  • Outdated design tokens and insufficient documentation

  • Fragmented workflows and governance processes

  • Limited customization and flexibility in AEM components

  • The strategic shift required rapid adaptation of content, IA, and branding






Inconsistent Component Usage and Technical Debt
  • Limited flexibility of AEM components hampered content update

  • No shared tokens or design language, leading to visual inconsistencies











Auditing Workflows

  • Mapped existing workflows across global & vertical teams, platforms, and regions

  • Conducted technical and design gap analyses

  • Identified inefficiencies in content creation and governance

  • Audited marketing, customer service, sales, and servicing digital workflows





Reducing Complexity & Enhancing UI Standards 

  • Original 14-field form with cluttered layout and dark colors

  • Hard-to-see input fields hinder user interaction

  • Addressed UI deficiencies to meet basic usability standards






Solutions & Strategy



Design System Redesign Highlights

  • Comprehensize component usage strategy for authors

  • Developed new page templates and reusable modules for homepage, industry pages, and contact forms

  • Restructured IA and global navigation for better scalability










Standardizing Form Layouts 


  • Implemented a modular, consistent form design

  • Utilized new, clear field components for better readability

  • Created a scalable layout adaptable across regions and departments





Contact Page Redesign with Multiple Paths 

  • Redesigned page with grid layout of inquiry types

  • Each inquiry type links to a short, targeted form










Workflow Optimization & Automation 


  • Developed multi-step forms tailored for sales, support, and service requests

  • Prioritized automation to minimize manual processing

  • Streamlined user journey and improved efficiency

Set Architecture Standards For Consistency & Flexbility


  • Refactored core components in AEM, with enhanced flexibility and consistency







Typography System Strategy
  • Created a comprehensive set of design tokens for color, typography, spacing, and links

  • Implemented a new typography strategy for multiple breakpoints and use cases




IA & Navigation Redesign 






Tokenization and delivery standards from Figma > AEM
  • Documented components & changes

  • Clear style and component guidelines for designers and developers

  • Visual examples of new components, tokens, and templates



Component Strategy & Documentation




Homepage & Template Redesigns




Validating Features & Solutions



Stakeholder Engagement & Buy-in
    • Secured buy-in for ongoing maintenance and expansion

    • Conducted demos and engaged multiple teams & stakeholders on a consistent cadence 

    • Answered questions & facilitated feedback loops 

    • Presented key findings and metrics in stakeholder meetings






    Usability & Testing Results

    • Created comprehensive prototypes

    • Identified user paint points & preferences

    • The redesigned pages with new components saw a +6.7 point in overall SUS, +8 point in usability, and +1.7 in learnability over the current websites






    Final Thoughts



    A well-crafted design system is not just a set of
    design assets but a dynamic ecosystem that empowers teams, accelerates product development, and aligns digital experiences seamlessly with business goals.

    When thoughtfully implemented, it creates a resilient foundation for sustainable growth and user satisfaction.

    ©2025 KRYSTAL M. FLORES